The RydePals NFTs will represent access to exclusive, in-app reward tiers for riders. Rarer RydePals represent access to even more exclusive, or enhanced rewards. Apart from granting RydePal holders in-app benefits, we hope they will also grow into merchandise featured on collectibles, soft goods, popular culture, and entertainment experiences.
Apart from merely holding these tokens for the benefits they confer, we want to make rides both rewarding and fun. To do this, we are introducing a “ride-to-earn” model. We hope to turn rides from being a purely utilitarian service, to a fun and rewarding activity for both our riders and drivers.